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Twittere-Business
e-Business Specialization
This course is motivated by the needs of companies to conduct business electronically and the key role of Internet technologies. Companies of all types and sizes are faced with moving their business on-line or risk going out of business. This has led to todays situation of exponential growth in e-Business. Electronic business entails the proper application of multiple technologies, such as client-side applications, databases, server programs, security, and user interfaces. This course prepares the student for designing and implementing distributed, Internet-enabled e-Business systems.
(Introductory Certificate)
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e- Business Certification Modules |
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| Module 1: | Electronic Business: Definitions and Concepts
The EC Framework, Classification, and Content E-Business Business Plans, Cases, and Models Benefits and Limitations of EC The Digital Revolution, Its Business Environment, and Organizational Responses. |
| Module 2: | Evaluation of Underlying Assumptions: Payment methods
E-business Models – Revenue Enhancement E-business Models – Cost Reduction Electronic Catalogs and Other Market Mechanisms |
| Module 3: | Auctions as an EC Market Mechanism
Bartering and Negotiating Online E-Business in the Wireless Environment: M-Business |
| Module 4: | Issues in E-Markets: Liquidity, Quality, and Success Factors
Economics of E-Marketplaces Competition in the Digital Economy |
| Module 5: | The Role of Middlemen
The Need for Integration of Systems Integration – Customer Relationship Management Integration – Enterprise Resource Planning Integration – Supply Chain Management |
e- Business Specialization ü
(Intermediate Certificate)
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e- Business Certification Modules |
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| Module 1: | E-Business in the Wireless Environment: M-Business
Issues in E-Markets: Liquidity, Quality, and Success Factors Economics of E-Marketplaces Competition in the Digital Economy Impacts of E-Markets on Business Processes and Organizations E-Reality. |
| Module 2: | Internet Marketing and Electronic Retailing (E-Tailing)
E-Tailing Business Models Travel and Tourism Services Online Employment Placement and the Job Market Real Estate, Insurance, and Stock Trading Online Banking and Personal Finance Online |
| Module 3: | Learning about Consumer Behavior Online
The Consumer Decision-Making Process One-to-One Marketing and Personalization in EC Market Research for EC CRM and Its Relationship with EC Delivering Customer Service in Cyberspace: CRM Applications and Tool Internet Marketing in B2B |
| Module 4: | Web Advertising
Advertising Methods Advertising Strategies and Promotions Economics of Advertising Special Advertising Topics Software Agents in Customer-Related and Advertising Applications. |
e- Business Specialization ü
(Advanced Certificate)
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e- Business Certification Modules |
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| Module 1: | The Accelerating Need for E-Business Security
Security Is Everyone’s Business Basic Security Issues Types of Threats and Attacks Managing EC Security Securing EC Communications Securing EC Network. |
| Module 2: | Organizational Strategy: Concepts and Overview
EC Strategy: Concepts and Overview E-Strategy Initiation E-Strategy Formulation E-Strategy Implementation E-Strategy and Project Assessment Keys to EC Success Going Global EC in Small- and Medium-Sized Enterprises. |
| Module 3: | Advanced Marketing Strategies
Risk Privacy, security, and protection Resistance. The importance of proper planning Maintenance and support |
Course Text Book:
e_Business 2.0: Roadmap for Success.
Ravi Kalakota, and Robinson, Marcia.
(2001) Addison-Wesley.
ISBN:0201721651.
Electronic Business 2004: A Managerial Perspective,
Efraim Turban, David King, Jae K. Lee, Dennis Viehland,
3/E, Prentice Hall,
ISBN: 0-13-009493-5