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e-Commerce

e-Commerce Specialization

The Internet has emerged as a major, perhaps eventually the major, worldwide distribution channel for goods, services, managerial and professional jobs. This is profoundly changing economics, markets and industry structure, products and services and their flow, consumer segmentation, consumer values, consumer behavior, jobs, and labor markets. The impact may be even greater on societies and politics, and on the way we see the world and ourselves in it.

(Introductory Certificate)

e- Commerce Certification Modules
(Introductory Level)
Module 1:
  • Overview of Electronic Commerce.
  • E-Marketplaces: Structure, Mechanisms, Economics, and Impacts.
Module 2:
  • Retailing in Electronic Commerce: Products and Services.
  • Consumer Behavior, Online Market Research, and Customer Relationship Management.
Module 3:
  • Online Advertising.
  • Company-Centric B2B and E-Procurement.
Module 4:
  • Public B2B Exchanges and Portals.
  • E-Supply Chains, Collaborative Commerce, and Intra-business EC.
Module 5:
  • E-Government, E-Learning, and Other EC Applications.

e- Commerce Specialization

(Intermediate Certificate)

e- Commerce Certification Modules
(Intermediate Level)
Module 1:
  • Mobile Commerce and Pervasive Computing.
Module 2:
  • Auctions.
Module 3:
  • E-Commerce Security.
Module 4:
  • Electronic Payment Systems.
  • Order Fulfillment, Content Management, and Other Support Services.

e- Commerce Specialization

(Advanced Certificate)

e- Commerce Certification Modules
(Advanced Level)
Module 1:
  • E-Commerce Strategy and Global EC.
Module 2:
  • Launching a Successful Online Business.
  • Building EC Applications and Infrastructure.
Module 3:
  • Legal, Ethical, and Social Impacts of EC.

Course Text Book:

Electronic Commerce 2009: A Managerial Perspective, 3/E

Efraim Turban, University of Hawaii
David King, Comshare, Inc.
Jae K. Lee, Korea Advanced Institute of Science and Technology
Dennis Viehland, Massey University

ISBN: 0-13-009493-5
Publisher: Prentice Hall
Copyright: 2008
Format: Cloth; 752 pp

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